UpCloud launched its Infrastructure-as-a-Service (IaaS) offering in mid 2012 with its Helsinki and London datacenters. The company initially focused on offering freely scalable server resources, priced by the hour on the resources customers utilize. UpCloud currently offers both freely scalable server configurations as well as pre-configured cloud servers starting from $10 a month.
UpCloud is known among developers and enterprises for competitive prices, great performance and high reliability. It seeks to open more datacenters in the future to offer global availability and also become a global European alternative to the US based cloud hosting companies. The company is registered and headquartered in Helsinki, Finland and has datacenters in Helsinki, London, Chicago and Frankfurt (to be opened in July 2015).